Case Studies

Results From the Work.

A selection of campaigns, strategies and outcomes from authors we've worked with.

Case 01

Fantasy Series

Author name withheld by agreement

Challenge

Author had run Facebook ads independently with inconsistent results and no tracking setup. Series had strong reviews but poor discoverability outside Amazon organic.

What we did

—Built full pixel tracking
—Restructured campaigns around series entry point
—Tested 12 static creative variations over 60 days
—Added lead magnet funnel for list building

Outcome

Cost per reader lead reduced by 40%
Email list grew from 0 to 1,200 in 90 days
Series rank improved consistently across the campaign period

Case 02

Thriller

Author name withheld by agreement

Challenge

Author launching standalone thriller with no existing audience or ad history. Limited budget, needed to establish what worked quickly.

What we did

—Rapid creative testing across 3 audience segments
—Genre-targeted interest stacking
—Direct-to-Amazon link structure with tracking layer

Outcome

Found winning creative within 3 weeks
ROAS positive by week 5
Retained for ongoing management post-launch

Case 03

Non-Fiction / Self-Help

Author name withheld by agreement

Challenge

Established author with existing readership but no email list and sporadic ad activity between launches.

What we did

—Lead magnet strategy and setup
—Email sequence built from scratch
—Facebook ad funnel driving list growth between launches

Outcome

2,400 subscribers built ahead of next launch
Open rates above industry average
Launch outperformed previous by significant margin

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